We Build Global Brands & help open new markets.
HICONA turns reputation into growth and long-term value creation.We align how the market sees you with the real value you bring -so decisions move faster, opportunities open sooner, and growth becomes global.
At HICONA, we treat reputation as a strategic growth discipline - one that strengthens clarity, builds credibility, and supports meaningful scale.
The Side of Growth That Shapes Trust, Perception, and Momentum
When raising capital, entering new markets, building strategic partnerships, or preparing for the next stage of growth — we ensure the market is ready.
From early-stage companies defining their market presence to growth-stage businesses expandinginto new territories, success depends on the alignment between real value and market perception.Companies work hard to achieve product-market fit.But growth also depends on another kind of fit - between a company’s real value and the way themarket understands it. That gap affects fundraising, expansion, partnerships, and market confidence.
Hicona Bridge the Value Gap in Real-Time
Business Outcomes
We Help Create
Faster Market Entry
Build the strategic positioning, credibility, and relationships required to enter new markets with stronger traction and reduced friction.
Stronger Market Trust
Create a reputation system that increases confidence among customers, partners, investors, and key stakeholders before the first meeting even happens.
Tuning Positioning
Move from being perceived as “one of many” to becoming a recognized category leader with clear differentiation and higher perceived value.
Increased Strategic Opportunities
Generate access to higher-quality partnerships, enterprise conversations, speaking opportunities, media exposure, and business development channels.
Fundraising
Readiness
Strengthen investor perception through sharper narrative, stronger authority, clearer market positioning, and a more mature external presence.
Executive &
Company Authority
Position both the company and its leadership team as recognized voices in their field — creating long-term influence, visibility, and strategic leverage.
Business Value & Market Perception Alignment
Ensure the market understands the real depth, capability, and potential of the company — reducing the gap between what the company is and how it is perceived.
Scalable Growth
Infrastructure
Build the strategic foundation, messaging systems, market assets, and growth architecture required to support long-term expansion.
Partnership
Readiness
Build the strategic narrative, positioning clarity, market presence, and trust infrastructure required to become a stronger and more attractive partner for distributors, corporations, investors, and strategic collaborators.
Hicona’s Founders
Hicona was established by Ana Lipnik Levy and Ortal Sigler Maor — combining deep experience across global marketing, reputation architecture, business development, strategic positioning, and growth execution.
Ana Lipnik Levy
Co-Founder, CEO
Ortal Sigler Maor
Co-Founder, CSO
Who We Work With
Growth &
Expansion Companies
Companies entering critical growth stages — fundraising, global expansion, market entry, strategic partnerships, or scaling operations.
We help align reputation, positioning, and market presence with the level of growth the business is ready to achieve.
Enterprise Transformation & Innovation Leaders
Established organizations navigating change, innovation, new growth engines, or strategic repositioning. We support companies in strengthening market trust, leadership visibility, and strategic alignment during periods of evolution and expansion.
Authority-Led Businesses & Leadership Teams
Expert-driven companies, founders, executives, and professional firms with strong capabilities that are not yet fully reflected in market perception. We help transform expertise, experience, and leadership into authority, credibility, and long-term business value.
Regions we
operate in
We operate across key global markets, supporting companies as they grow, expand, and engage with new ecosystems.
Israel
Israel
A strong foundation in innovation, technology, and early-stage growth. We work closely with companies asthey prepare for global expansion, partnerships, and funding.
North America
The world’s leading market for scale, capital, and enterprise growth. We support companies in enteringthe US market, building strategic positioning, and accelerating business development.
LATAM
A rapidly evolving region with growing demand for innovation and crossborder collaboration. We help companies navigate local dynamics, build partnerships, and unlock new growth opportunities.
Europe
A complex, regulation-driven market where trust and positioning are critical. We support market entry, partnerships, and expansion across diverse European ecosystems.
Reputation is not a layer around your business. we integrate as your strategic partner and Core Team to align market perception with your true value.
Ready to Scale?